Installing RGW560II Strap Banding Machines transformed food packaging efficiency and product presentation for Bunbury Farmers Market.
Bunbury Farmers Market is a thriving fresh food retailer successfully serving customers for more than 17 years. Growth has seen what started out as a small fresh produce retailer expand into grocery, bakery, dairy, meat, deli and more recently ready made meals.
With that growth came increasing demands on manual processes and the search for efficiencies began.
Increased Challenges
When first launching their ready made meals, Bunbury Farmers Market printed product labels in-house. Every product required several labels and each label had to be applied manually.
As demand for their meals grew, printing sufficient labels and applying them became a daily challenge requiring a full-time person and an 8 hour shift. Additionally, if any changes to ingredients were made, all pre-printed labels were void and had to be thrown out.
The need for a more efficient method of labelling each product was clear.
The Solution – RGW560II Strap Banding Machines
After careful consideration Bunbury Farmers Market management team chose Wedderburn and their range of RGW560II Banding Machines and consumables as the solution.
The innovative solution sets new standards in food packaging and presentation by eliminating the need for multiple labels and manual label application. The printed banding labels showcase product for maximum impact while providing important information and secure packaging.
Important features of DIGI RGW560II Banding Machines include:
- single banding label accommodates detailed advertising messages or multiple lines of product information including use by, packed on, storage instructions, ingredients, weight and price.
- products can be programmed to comply with New Zealand food labelling regulations including; Country of Origin, Nutritional Information Panels, Plain English Allergen Labelling
- each banding label is heat sealed ensuring product is securely packaged without labour-intensive manual taping.
- consumers have a clear view of the product for instant appeal that entices purchase.
- transparent or opaque banding labels have an up-market appearance that gives product a premium look.
- banding label is available in a choice of colours.
- built-in POP label applicator enables application of additional labels as part of the banding process.
- compact footprint
- trade approved scale model available
Impressive Results
Installing RGW560II Banding Machines has had a significant impact on Bunbury Farmers Market’s business. In fact they installed two!
Instead of taking 8 hours each day to pre-print labels for ready made meals then manually apply them, it now takes just one hour to print the labels. Most of the process is handled by the RGW560II Banding Machines resulting in impressive savings in time and ongoing costs.
Built for performance, the RGW560II Banding Machines printed and applied 53,700 ready made meal banding labels in the first 4 months of use.
Other benefits for Bunbury Farmers Market have been:
- reduction in label waste. Banding labels are printed in real-time with up-to-date information significantly reducing waste associated with pre-printed labels.
- reduction in costs. Instead of having separate labels for barcode, date, nutritional information and promotion details all requiring manual application, the RGW560II Banding solution brings all labelling into one sleek banding label with automated application. This saves on printing and application time as well as the number of different labels being held.
- improved and consistent presentation. Every ready made product now has the same high quality presentation. This consistency in appearance helps build consumer trust and boosts sales even further.
A Valued Partnership
Bunbury Farmers Market’s partnership with Wedderburn Australia began back in 2003. They value having a single point of contact for their equipment and service requirements and as Leith Johnston, GM of Bunbury Farmers Market explained, “We’re a dynamic organisation that needs multiple solutions. When we contact Wedderburn, we know we can go to one place and get everything we need. It makes everything simpler when you work with one attentive and knowledgeable supplier.”
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